Australian and New Zealand Winemakers Managing Director, Paul Baggio shares his thoughts on the current opportunities for premium white wine producers.
Now is the time for premium Australasian white wine producers to capitalise on the demand from northern hemisphere markets – the technology available means we can get our white wine on shelves for their summer season.
The recent Wine Australia report is reflecting the industry’s optimism toward exporting, as figures show Australian wine has risen in value with demand being driven by Asia. China and Hong Kong join the US, UK and Canada as the top five export countries – all in the northern hemisphere.
The challenge of getting more white wine on northern hemisphere shelves before their summer season, when the highest consumption of white wine occurs, has been due to seasonal variations and the time-frames of getting product exported.
The Game Changer
The convergence of two technologies has seen winemakers in New Zealand bridging that gap, so the seasonal variation issue is being broken down.
They have identified the ability to narrow the point from which the wine goes from fermentation to packing, to meet deadlines for distributors to export product in time for the northern hemisphere summer.
This tech was engineered here in Australia and I firmly believe this will shift the paradigm in our ability to compete internationally.
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